Search Engine Marketing (SEM) is also called Pay-Per-Click (PPC). This is simply paying search engines like Google, Yahoo, Live, and etc to put your website on their search engines so people can see it and click on them.
This method often works for cases that are seeking quick results and when the company or the person owning the ad has a bigger marketing budget. As the name explains, you pay per every click that you get. Every time someone clicks on your ad, you will get charged. The cost per each click is determined by the amount of traffic it may drive to the webpage. It is a bidding system. You place bids for each keyword. The more popular the keyword is, the more it is going to cost you. Also, you can set a maximum budget that you would like to spend, per month or per day. So is soon as the maximum is reached, your ad will stop showing and you will no longer have any presence.
You may chose to set a maximum bid for each keyword and this maybe because a keyword is only worth so much to you. If there are other bidders out there that pay more for the same keyword, their ad will show on top of your, in a better spot and people are more likely click on that ad than yours.
For example, if your maximum bid for the keyword "Search Engine Marketing" is $10, and I place a maximum of $20 for the same keyword, my ad would show up before yours, higher in the page, which will get more exposure and people are more likely to click on it that yours.
Ashkan
www.ITchair.com
(310) 927-2588
info@itchair.com
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