Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is one of the Internet Marketing ways which means gaining traffic and exposure through search engines like Google, Yahoo, MSN, Live, AOL, and etc.

Search Engine Optimization is a set of processes and techniques that give a website, an article, a video, or any kind of product exposure when related keywords or key-phrases are searched by users on search engines.

For example. let's say you are in the business of selling shoes and have a website; if someone who is looking for shoes goes on Google and searches for the word "shoes" and your website appears on the results page, then they might click on your website and buy shoes from you.

The are two ways of gaining traffic through search engines:

1. Search Engine Optimization
2. Search Engine Marketing

Search Engine Optimization is what is referred to as Organic or Natural Search Engine Optimization. On the other hand, Search Engine Marketing is a paid service that I will explain more in a different post. I will also try to give you pros and cons and compare the two methods so you can figure out which one may work best for you.

Ashkan
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